Viktoria Wyckman
Viktoria Wyckman

An entrepreneurial and creative leader with experience in publishing, production, and digital. Having spent my past 7 years in the world of social media and influencer marketing - I’m deeply passionate about making brands break into pop culture through social-first, integrated ideas and conceptual campaigns powered by creativity and data. Throughout the years, I’ve been fortunate to work with brands and partners, to help them integrate influencer marketing into their overall media mix, clients I’ve helped include; Condé Nast, Adobe, Google, Heineken, Ted Baker, Klarna, Chiquita, HBO, VOLVO, Samsung and more.

Viktoria Wyckman

Viktoria Wyckman

Founder of Culture Defined. Passionate about making brands break into pop culture.