Viktoria WyckmanInfluence is nothing without a purpose: welcome to the community-economyI was tired of — and almost allergic to — the word and the term ‘influencer’ before I even started working with it. Upon reflection, I…Jun 16, 2022Jun 16, 2022
Viktoria WyckmanTop 10 cultural marketing initiatives during 2021You know when you see an activation or an initiative from a brand and you’re left pumped, excited, and with a smile on your face — then…Dec 21, 2021Dec 21, 2021
Viktoria WyckmanWeb3 — What is this hype and what does it mean for brands?After a few long andinteresting — yet confusing — conversations with my two friends Robert Istok and Andrew Rozas about Blockchain, NFTs…Dec 6, 2021Dec 6, 2021
Viktoria WyckmanEarn your chair at the dinner partyIf you’ve read my article brands are like friends, you can probably sense my passion for making brands break into pop culture. So, I…Nov 1, 2021Nov 1, 2021
Viktoria WyckmanBrands are like friends.I’ve often questioned why I work in advertising and contributing to what leads to consumption at the end of the day. But recently, I’ve…Sep 21, 20211Sep 21, 20211
Viktoria WyckmanCulture is a dialogue, not a monologueA phrase my very talented colleague Andrew Rozas wrote in a deck we worked on a couple of years back. A statement that isn’t necessarily…Mar 25, 2021Mar 25, 2021
